Oh look, another agency promising the world. We get it. Marketing agencies get a bad rep. Almost as much as plumbers.
But let me explain why we're different:
Most agencies are handymen, providing everything to everyone, and not bad at any of it. We are specialists.
While most local agencies have some experience with SEO, we've made our clients upwards of $10,000,000 in annual revenue. While most have studied an SEO course, we've trained over a thousand students with ours.
Yes, we're tooting our horn a little. But we bring big-league SEO experience that most local businesses never get access to.
So, why are we laser-focused on plumbers?
1) We won't lie, it's easier.
Even the most established plumber in the biggest cities are less competitive than going head-to-head nationally for supplements, bathtubs, and essential oils.
2) But mostly, we love local.
We grew up in a family business. Picked up from school with a stack of 200 flyers that needed delivered by dinner. A dad saying, "you're young and good with this internet stuff, build us a website". And we did. And it worked.
And honestly? We miss it.
The impact it can have, the speed things move at when there's no board of directors to get approval from, and the simplicity of just getting the phone ringing and booking jobs.
3) And plumbing is perfect for SEO.
Short sales cycles mean you see results fast. Someone's pipe bursts, they Google "emergency plumber," they call, they book. No six-month research process, no endless nurturing. You rank, the phone rings, jobs get booked.
Plus, plumbing has the right mix of services for SEO to really work: emergency calls, maintenance services, specific fixes (water heater repair, drain cleaning, etc.). Multiple keywords, multiple entry points, all high-intent.
And honestly? Plumbers make good money. The local competition is real but manageable. Exactly the sweet spot where our national level SEO experience becomes an unfair advantage.
So we're taking everything we learned competing against HomeDepot, Lowe's and other national giants. And putting that into giving plumbers an unfair advantage through website design, SEO, and PPC.
If you're curious how, book a call with us below:
Liam Rosser
Co-Founder, Rosser & Copper
The People Behind Rosser & Copper
We're a small, focused team dedicated to helping plumbers succeed. Everyone on our team works directly with clients—no junior account managers, no endless delegation.
Liam is the co-founder of Rosser & Copper and your first point of contact. With years of experience in digital marketing and a deep understanding of the plumbing industry, he's helped hundreds of plumbers grow their businesses through strategic SEO, website design, and paid advertising. When you book a call, you'll likely be talking with Liam.
Daryl is the co-founder of Rosser & Copper, bringing extensive experience in SEO and digital marketing strategy. With a background in building successful eCommerce SEO agencies and a deep understanding of technical SEO, he helps ensure our strategies are both cutting-edge and results-driven. Daryl's expertise in AI-powered marketing tools and data-driven decision making helps us deliver exceptional results for our plumbing clients.