Free Tool
Plumber Lead Value & ROI Calculator
Know your numbers. Calculate exactly how much each new lead is worth to your plumbing business and see your growth potential.
Enter Your Numbers
Expected revenue over the customer's lifetime
% of leads that become paid jobs
How many new leads do you want per month?
Expected monthly spend on SEO/Ads
Value of a Single Lead
$325.00
Monthly Revenue
$9,750
Estimated ROI
290%
What this means for you:
Based on a 50% close rate and a $650 average customer lifetime value, every lead that calls your business is worth $325.00. To reach your goal of 30 leads, you'll generate approximately $9,750 in additional monthly revenue.
Calculator Guide
Understanding Your ROI
Everything you need to know about working with Rosser & Copper.
If you don't know what a lead is worth, you don't know how much you can afford to pay to get one. Knowing your lead value helps you set a profitable marketing budget and scale your business with confidence.
Industry average for phone leads is around 40-60%. Top-performing shops often see 70%+. If your close rate is below 30%, you may have a sales or dispatch problem rather than a marketing problem.
Customer Lifetime Value (LTV) is the total revenue you expect to earn from a single customer over the entire duration of your relationship. For plumbers, this includes their initial fix, plus any future repairs, maintenance, or replacements they hire you for. High LTV means you can afford to invest more to acquire each new customer.