Paid Ads Management

Instant Leads On Demand For Your Plumbing Business

Q: What budget do I need to start?

For most plumbing markets, we recommend a minimum ad spend of $1,500 - $2,000/month to see significant data and results. This goes directly to Google/Facebook. Our management fee is separate.

Q: How fast will I get leads?

Almost instantly. Unlike SEO, which takes months, PPC ads can be live within 48-72 hours of our kickoff call, and the phone can start ringing the same day.

Q: Why hire an agency instead of doing it myself?

Google Ads is complex. One wrong setting can waste thousands of dollars on keywords like 'plumbing jobs' or 'how to fix sink'. We use negative keyword lists and professional bidding strategies to ensure every dollar goes toward potential customers, not DIYers.

Q: Do you offer Local Services Ads (LSA)?

Yes! LSA (Google Guaranteed) is often the highest ROI channel for plumbers. We help you get verified, manage the dashboard, and dispute invalid leads to save you money.

Q: Can I pause ads if I'm too busy?

Yes. That's the beauty of PPC. If your trucks are fully booked, we can pause or throttle back the campaigns instantly. When you need more work, we turn the tap back on.

Need the phone to ring today? Our targeted PPC campaigns put your business in front of customers the moment they have a plumbing emergency.

Immediate visibility on Page 1 of Google
Track every dollar and call
Scale up or down based on your capacity

Start Getting Leads View Platforms

G Google Partners

📈 ROI Focused

💰 No Wasted Spend

100+

Businesses Served

Avg. Lead Increase

90%

Client Retention

The "Wasted Spend" Problem

Most plumbers managing their own ads waste 40-60% of their budget. Here's why.

DIY / Generic Agency

Paying for "plumbing jobs" searches
Sending traffic to homepage (low conversion)
No call tracking or recording
"Set it and forget it" mentality

The R&C Way

Rosser & Copper

Negative keywords block irrelevant clicks
Dedicated landing pages that convert
Every call recorded & listened to
Daily bid adjustments & optimization

Where We advertise

Multi-Channel Dominance

We don't just run ads; we build a lead generation ecosystem across the most important platforms.

Google Search Ads

Capture high-intent leads searching for 'plumber near me' or 'emergency pipe repair'. We bid on the right keywords to get you the most profitable jobs.

Google Local Services Ads

Get the 'Google Screened' badge and appear at the very top of results. You only pay for qualified leads, not just clicks. We handle the entire verification process.

Facebook & Instagram

Build brand awareness and retarget visitors who didn't convert. Perfect for promoting seasonal offers like 'Free Water Heater Inspection' or '$50 Off Drain Cleaning'.

Remarketing Campaigns

96% of visitors leave without calling. We use smart tracking to follow them around the web with compelling ads that bring them back to book.

Campaign Launch

Speed to Lead

Our streamlined setup process gets your ads live and generating calls in days, not weeks.

Market Analysis

We analyze your local competitors and average cost-per-click to build a realistic budget and forecast for your campaign.

Campaign Build

We set up your accounts, write compelling ad copy, design landing pages, and implement rigorous conversion tracking.

Launch & Tune

We go live and closely monitor the first 72 hours, adjusting bids and negative keywords to block wasted spend immediately.

Scale & Optimize

We A/B test ad copy, optimize landing pages, and adjust bidding strategies to lower your cost-per-lead while increasing volume.

Start Your Journey

PPC FAQs

Common Questions

Answers to common questions about Paid Ads Management.

What budget do I need to start?

How fast will I get leads?

Why hire an agency instead of doing it myself?

Do you offer Local Services Ads (LSA)?

Can I pause ads if I'm too busy?